THE STORY BEHIND LOST LABELS

Founded in New York City by Dutch model Daphne Groeneveld, Lost Labels was born from a lifelong love of fashion, an appreciation for beautiful things, and the belief that great style should never have an expiration date.

After more than 16 years working in the fashion industry, walking runways, collaborating with some of the world's most celebrated designers, and experiencing fashion from the inside, Daphne developed a deep appreciation for the craftsmanship, creativity, and stories behind the clothes we wear.

Throughout her career, she witnessed firsthand how quickly fashion moves. Collections come and go, trends evolve, and pieces that once defined a moment are often forgotten in the pursuit of something new. Yet some of the most extraordinary pieces are the ones that already exist.

It was this realization, combined with her personal passion for collecting vintage and discovering one-of-a-kind designer pieces, that inspired the creation of Lost Labels.

A destination where fashion's past finds a place in the present.

Lost Labels is a curated marketplace for vintage and pre-loved designer clothing and accessories, built around the idea that a beautiful wardrobe isn't defined by how much you own, but by the pieces you choose to keep.

With an eye shaped by years in fashion, Daphne approaches each collection with a personal point of view, bringing together timeless silhouettes, rare finds, iconic designer pieces, and everyday wardrobe staples that feel just as relevant today as they did decades ago.

Rather than following the traditional pace of fashion, Lost Labels embraces a slower, more intentional approach. Through thoughtfully curated seasonal drops, the platform celebrates individuality, quality, and the art of discovering something truly special.

Each piece has a history. A previous life, a moment in fashion, a story waiting to continue. Lost Labels believes that these stories deserve to be carried forward rather than forgotten.

Beyond the clothes themselves, Lost Labels is about changing the way we think about shopping. By giving exceptional pieces a second life, the platform encourages a more conscious relationship with fashion—one that values longevity over trends, personal style over excess, and discovery over constant consumption.

Because the most interesting wardrobes aren't always filled with what's new. They're filled with pieces worth finding, wearing, loving, and passing on.

Buy less. Buy used. Buy with purpose.

Welcome to Lost Labels.