Because every closet has a story worth telling.
At Lost Labels, we’ve always believed that fashion is more than just what we wear. It’s the memories we make, the moments we hold onto, and the stories behind the pieces we love.
That’s why we’re so excited to introduce Lost Labels Closets, a new chapter where fashion meets storytelling.
Through Closets, we’re opening the wardrobes of women who inspire us. Women who are making their mark in their own fields, building businesses, following their passions, and doing things their own way.
We want to take you beyond their personal style and introduce you to the women behind the wardrobe. Their journeys, their inspirations, the brands they’ve built, and, of course, the pieces they’ve loved along the way.
And the best part? You can shop their stories.
Each Closet will feature a curated selection of pre-loved pieces straight from their personal wardrobes, alongside products from their own brands, if they have one.
Because at Lost Labels, we love nothing more than a piece of clothing with a story. Something that has been worn, loved, and lived in, ready to begin a new chapter with someone else.
FIRST UP: DAPHNE GROENEVELD
Who better to open our first Closet than our very own founder, Daphne Groeneveld?
With a career in fashion spanning over 16 years, Daphne has collected pieces, memories, and stories from around the world. From timeless designer finds to one-of-a-kind vintage treasures, her wardrobe reflects her love for fashion that stands the test of time.
Now, she’s opening her personal closet to you.
Discover the pieces she’s loved, the treasures she’s held onto, and the styles she’s ready to pass along.
Loved before. Loved again.
Buy less. Buy used. Buy with purpose.
